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Same Author Name Articles
【With the same author name:【Lu Changbao】 Found 1 articles】
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| F270
A Literature Review of the Consumer Cognitive Miserliness Behavior and Its Marketing Implications: Based on the Framework of the Cue Utilization Theory
Lu Changbao
,
Hu Peishan
As a comprehensive embodiment of human laziness and bounded rationality on cognition, cognitive miserliness denotes that the brain tends to adopt the principle of the least effort during t...
First published at: Aug 01, 2018
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ESI
doi:
10.16538/j.cnki.fem.2018.08.005
Foreign Economics & Management
, Vol. 40, Issue 08
, pp. 58 - 70
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Journal of Shanghai University of Finance and Economics
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